MKT 466 Special Topics in Marketing

The broad objectives of this course are to delve deeper into the latest issues and trends in Marketing, which can be applied in different environments, industries, situations, and locations. This course will emphasize the student researching, learning and applying marketing implications to a variety of areas that are of particular current interest throughout the country and/or the world.  Also, applying marketing concepts to case studies and discussing these practices. Elective for Marketing concentration Juniors or Seniors. Prerequisite: MKT241N