MKT 355 Multicultural Marketing

3 Credit(s) DPDS

This course focuses on applying marketing mix principles (product, place product and promotion) to the predominant multicultural consumer populations, targeted by companies in the United States: Asian, LGBTQ+, Hispanic and the Black Diaspora. This course will provide students with an opportunity to raise awareness and insight into historical context of the consumer experiences of these segments that are often times referred to as other or alien. These populations will shape the marketing environment for the coming decades as the U.S. population increasingly becomes more diverse in terms of race, ethnicity, religion, language, culture, etc. Three lecture hours plus work outside of class.

Prerequisites: MKT241N, Junior or Senior Standing.