2012-13 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing and Decision Sciences
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Faculty
Associate Professor Duncan G. LaBay, Chairperson
Professors: Joseph F. Aiyeku, Linda J. Coleman, Elizabeth M. Haran, Philip A. Vaccaro
Associate Professors: Nisreen N. Bahnan, Anurag Jain, Saverio Manago, Zaiyong Tang
Assistant Professors: Yu Hu, Mayuresh Kelkar,
Faculty Emeriti
Professors: Pesi J. Amaria, A. Richard Anderson, Daniel D. Gordon, Craig McLanahan
Assistant Professor: Elsie Telford
Programs Offered
Bachelor of Science in Business Administration
Concentration
Management Information Systems
Marketing
Operations and Decision Sciences
Minor
Marketing
Marketing Concentration
The Marketing Concentration provides students with the opportunity to further develop analytical, creative, and decision making skills needed for successful careers in one of the diverse business fields. The program builds upon the foundation of a liberal arts education and upon a common body of business knowledge as well as the specialized area of marketing and of social awareness. Marketing majors can, by carefully choosing their courses, develop a concentration around these areas of personal interest; for example, consumer behavior, research, retailing, advertising, industrial marketing, sales management, global marketing, strategic marketing, and marketing management.
Operations and Decision Sciences Concentration
This Operations and Decision Sciences Concentration involves the formal study and application of quantitative techniques to practical decision making. The techniques are applied to a wide variety of complex problems in business, government, health care, transportation, retailing, and many other areas. The courses in this concentration introduce the quantitative models designed for sound decision making in today’s complex and increasingly uncertain business environment.
Management Information Systems Concentration
The Management Information Systems Concentration provides the student with a broad understanding of the role and use of managerial technology in the various functional areas of modern organizations. The overall intent is to prepare the student for entry-level positions in medium and large size organizations leading to high-level technical or managerial careers in both the public and private sectors. The MIS course work prepares students for a variety of jobs. The program is interdisciplinary in nature with specialized training in information systems, management, and information technology. It builds on the Bertolon School of Business common core, which includes course work in accounting, finance, marketing, management, and operations and decision sciences. The program’s educational objectives are realized through a variety of instructional methods, including “hands-on” computer experience; class lecture and discussions; textbook and article study; class assignments, laboratory projects and applied team projects in the business community; demonstrations; field trips; and presentations by MIS practitioners.
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