2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing and Decision Sciences
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Faculty
Professor Nisreen N. Bahnan, Chairperson
Professors: Linda J. Coleman, Philip A. Vaccaro
Associate Professors: Yu Hu, Anurag Jain, Saverio Manago, Youqin Pan, Zaiyong Tang
Assistant Professors: Mayuresh Kelkar, Xu Yang
Instructor: Fernando Colina
Faculty Emeriti
Professors: A. Richard Anderson, Daniel D. Gordon, Elizabeth M. Haran, Craig McLanahan
Associate Professor: Duncan LaBay
Programs Offered
Bachelor of Science in Business Administration
Concentrations
Marketing
Management Information Systems
Operations and Decision Sciences
Minor
Marketing
Marketing Concentration
The Marketing Concentration provides students with the opportunity to develop their communication, analytical, creative, and decision-making skills for successful careers in marketing. They will learn to appreciate the fact that customer centered companies are most likely to succeed in today’s competitive environment. The program builds upon the foundation of a liberal arts education and upon a common body of business knowledge as well as the specialized area of marketing and of social awareness. Marketing students can, by carefully choosing their courses, develop a concentration around a diverse area of personal interests, such as consumer behavior, international marketing, strategic marketing, marketing research, retailing, advertising, guerrilla marketing, business marketing, sales management, and current issues in marketing.
Management Information Systems Concentration
The Management Information Systems (MIS) Concentration provides students with knowledge and skills of using information technology to manage business operations, solve business problems, explore and capitalize on business opportunities, and improve people’s lives. Information technology and its management play a key role in modern organizations by empowering all business functions—leading to improved efficiency and effectiveness of overall business operations and sustainable competitive advantage. The MIS curriculum builds on the Bertolon School of Business common core while offering students training in database management, project management, networks and security, systems analysis and design, and special/current topics in MIS.
Operations and Decision Sciences Concentration
The Operations and Decision Sciences (ODS) Concentration involves the formal study and application of quantitative techniques to practical decision making. The techniques are applied to a wide variety of complex problems in business, government, health care, transportation, retailing, and many other areas. The courses in this concentration introduce the quantitative models designed for sound decision making in today’s complex and increasingly uncertain business environment.
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