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Aug 26, 2024
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2011-12 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing Minor
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Go to the Marketing and Decision Sciences Department
The marketing minor, offered by the Marketing and Decision Sciences department, provides students with the opportunity to further develop the analytical, creative, and decision-making skills needed for successful careers in business. The program builds upon the foundation of a liberal arts education and a common body of business knowledge. By selecting from a series of elective marketing courses, marketing minors can develop a specialization that relates to their area of personal interest, including consumer behavior, research, retailing, advertising, business marketing, sales management, global marketing, strategic marketing, and marketing management.
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The program for the Marketing minor will consist of the following 18 credits at Salem State University:
Additional Information and Notes
*Elective must be chosen from among the marketing department elective courses. |
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