COM 450 Advanced Public Relations Writing

3 Credit(s)

This course will deepen and broaden the traditional and web-based writing skills and knowledge of public relations concentrators. It will provide opportunities for students to move beyond introductory publicity and report writing. The course will cover the writing required for more challenging and complex organizational documents associated with marketing campaigns, issues management, crisis communication, speech writing, op editorials, and emerging social media tactics and tools. Three lecture hours or computer workshops per week. Prerequisites:

COM 349

and

COM 351

or permission of Department Chairperson.