Feb 25, 2020  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

COM 450 Advanced Public Relations Writing

3 Credit(s) W-III
This course will deepen and broaden the traditional and web-based writing skills and knowledge of public relations concentrators. It will provide opportunities for students to move beyond introductory publicity and report writing. The course will cover the writing required for more challenging and complex organizational documents associated with marketing campaigns, issues management, crisis communication, speech writing, op editorials, and emerging social media tactics and tools. Students will explore, produce, and respond to their peer and instructor feedback to correct, refine and prepare them for professional PR writing environments. Three lecture hours or computer workshops per week. Prerequisites:   and   or permission of Department Chairperson.