COM 466 Crisis Communication in P.R.

3 Credit(s)

This course covers the essential principles and practices of crisis communication. Crisis communication is the public relations specialty of anticipating, planning, organizing and communicating with the mass media and other organizational stakeholders about organizational crisis. Students will be required to learn the emerging theories guiding the ethics and strategies of crisis communication and to write critical documents, including crisis communication plans, news releases and position statements. Limited to Communications majors with a Public Relations concentration and Communications minors. Prerequisites: COM 349 and COM 351 or permission of Department Chairperson.