MCO 507 Experiential Learning in Advertising

3 Credit(s)

This lecture and laboratory course involves hands-on work with clients from small businesses and non-profit organizations. Students collaborate to assist clients with their creative needs. Students analyze their team’s creative process, and how it was affected by marketing, media, and creative considerations, as well as legal and ethical issues. This culminates in student-written case studies supported by a portfolio of work completed for the client. Three lecture hours per week. Limited to Media & Communication majors concentrating in Advertising, or others, with permission of Department Chairperson. Limited to 10 students per semester. Not open to students who have completed COM412 or COM507.
Prerequisites: Completion of all required 400-level Media & Communication courses.