MCO 510 Experiential Learning in Advertising and Public Relations

3 Credit(s)

This experiential learning course provides students with the opportunity to work with clients from small businesses and non-profit organizations. In teams students apply the principles of public relations and advertising to develop effective client relationships and deliver traditional and emerging social media materials and tools as agreed upon by teams, clients, and instructors. 1.5 lecture hours per week plus weekly fieldwork hours required. Not open to students who have completed COM412, COM455, COM507, COM510, or MCO507.
Limited to Media & Communication Majors concentrating in Advertising or Public Relations,or others with permission of Department Chairperson.

Prerequisite: Completion of MCO 350 (Junior Career Seminar).