MKT 342 Consumer Behavior

3 Credit(s)

This course examines the role of the consumer in the economy. It is designed to integrate the conventional concepts of consumer behavior, psychology, anthropology and sociology with marketing to explain, understand and predict consumer decisions. Three lecture hours per week. Required of Marketing minor Juniors or Seniors. Elective for Marketing concentration Juniors and Seniors, elective for Entrepreneurship Concentration, and others with permission of the Department Chairperson. Prerequisite: MKT241N