MCO 250 Engaging Audiences

3 Credit(s)

This course focuses on further developing students’ visual literacy and knowledge of imagery and design to tell stories; how to gather, analyze and present quantitative and qualitative data; and the foundational theories and practices of audience engagement. Through experiential learning, students will further develop multimedia storytelling skills while also exploring the key ways to reach, inform and engage readers, viewers and listeners in an increasingly online and convergent media environment. Three lecture hours per week. Not open to students who have received credit for COM250.
Prerequisite: COM235 or MCO235. Required for all Media & Communication majors.