MCO 390 Public Relations Campaigns

3 Credit(s)

This course helps students expand and apply their understanding of the PR campaign development, management and evaluation process. Working in teams, students will collaborate with a community client to develop a PR campaign that best addresses a communication issue facing their client. Students will examine public relations theories, case studies, best practices and contemporary strategies and incorporate them with knowledge gained from previous courses as they research client situations, organizations and key publics; develop campaign goals, objectives and strategies; implement their campaign; and use contemporary methodological strategies to evaluate its effectiveness. Three lecture hours per week.
Prerequisites: MCO249.