MCO 255 Public Relations in Social Advocacy

3 Credit(s)

This course will explore the theoretical and practical usage of public relations in social advocacy work. Throughout the course, students will examine the social forces that create and maintain social injustice and how strategic methods of communication and community organizing are instrumental to galvanize a critical mass of marginalized populations. Through a public relations lens, this course will introduce and analyze advocacy rhetoric, communicative strategies for social justice, and methods for inter-movement organizing. Students will leave this course with the tools necessary to engage in strategic communication from an activist framework. Three lecture hours.