Business Administration, Marketing Concentration, BSBA

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General Education Core Requirements


	Level I Competencies

	Basic College Math Reading Comprehension Computer Literacy
	Level II ENL 101 - Composition I ______ ENL 102 - Composition II ______ SPC 101A - Public Speaking ______ SMS ____ (Health) 3 Credit(s) ______ SMS ____ (Activity) .5 Credit(s) ______ SMS ____ (Activity) .5 Credit(s) ______
	Distribution Sequences (18-20 credits)

	____ ____ (Lab Science I) 3-4 Credit(s) ______ ____ ____ (Lab Science II) 3-4 Credit(s) ______ HST 101 - World History I ______ HST 102 - World History II ______
	Level III ____ ____ (Literature I) 3 Credit(s) ______ ____ ____ (Literature II) 3 Credit(s) ______
	Distribution Electives (15 credits)

	Among the distribution electives, the student must earn at least 3 but no more than 9 additional semester hours in each of the three divisions.

	Humanities (Division I)

	____ ____ _________________________________ __ ______ ____ ____ _________________________________ __ ______
	Science/Mathematics (Division II)

	* MAT 108 - Finite Mathematics or * MAT 208 - Business Calculus ______ ____ ____ _________________________________ __ ______
	Social Sciences (Division III)

	* SOC 201 - Introduction to Sociology ______ * ECO 201 - Principles of Macroeconomics ______ ____ ____ _________________________________ __ ______
	(Note: Courses allowable as distribution electives are marked DI, DII, or DIII in the College Catalog.)

	QUANTITATIVE (Q)_____ DIVERSITY (V)_____ WRITING (W)_____

	Level I to be completed in the first 30 credits
	Level II to be completed in the first 53 credits
	Level III to be completed before graduation

Courses in Major (54 credits total)

Major Core Courses (33 credits)

BUS 170 - Introduction to Business ______
ACC 106 - Financial Accounting ______
ACC 202 - Managerial Accounting ______
MGT 332 - Organizational Behavior ______
MKT 241N - Principles of Marketing ______
BUS 252 - Business Law I ______
FIN 322 - Financial Management ______
MIS 201 - Introduction to Information Systems ______
ODS 262 - Quantitative Analysis ______
ODS 333 - Operations and Logistics Management ______
BUS 470 - Business Policy & Strategy ______

Support Courses (6 credits total)

ECO 202 - Principles of Microeconomics ______
ITC ____ _________________________________ __ ______

Major Concentration Courses (21 credits total)

MKT 342 - Consumer Behavior ______
MKT 444N - Marketing Management and Strategy ______
MKT 445 - International Marketing ______
MKT 543 - Marketing Research ______

And choose three of these Concentration Electives:

MKT 320 - Hospitality Marketing and Sales ______
MKT 343 - Advertising ______
MKT 344 - Retailing ______
MKT 345 - Sales Management ______
MKT 347 - Guerrilla Marketing ______
MKT 351N - Business Marketing ______
ODS 467 - Applied Forecasting Methods: A Computer Approach ______
ECO 301 - Intermediate Macroeconomics ______
MKT 346 - Sports Marketing ______
MKT 305 - Marketing of Services ______
MKT 360 - Nonprofit Marketing ______
MKT 365 Professional Services Marketing______
MKT 466 - Special Topics in Marketing ______
† MKT 485 - Internship in Marketing ______

+ Free Electives or Minor (12 credits minimum)

May be necessary to take additional credits to attain the minimum 120 credits required for graduation.

____ ____ _________________________________ __ ______
____ ____ _________________________________ __ ______
____ ____ _________________________________ __ ______
____ ____ _________________________________ __ ______
____ ____ _________________________________ __ ______

Additional Information and Notes

* These are required support courses which may also be used to satisfy the indicated Distribution requirements. A student may choose to fulfill Distribution requirements with courses other than the ones listed, but these listed courses must still be taken.

Note: If a course is used to satisfy two or more requirements, (for example, a support course and a distribution elective), the credits are counted in only one place. Using a course to satisfy more than one requirement does not reduce the total credits required for graduation.

† Students wishing to register for MKT 485 must obtain permission of Department Chairperson.

+ No more than 55 credits, including free electives and/or minor, may be taken in the School of Business.

Exceptions in the timing of courses will be made for transfer students.

Business Administration, Marketing Concentration, BSBA

General Education Core Requirements

Competencies

Distribution Sequences (18-20 credits)

Distribution Electives (15 credits)

Humanities (Division I)

Science/Mathematics (Division II)

Social Sciences (Division III)