MGT 420 Business Plan Development

3 Credit(s)

Business plans convey the aspirations of the entrepreneur in a document. Writing the business plan is a multi-step process that outlines the prospective opportunity and explains steps the owner or entrepreneur will take to realize his or her aspirations. The purposes of a business plan include marketing the firm, obtaining financing and other resources, gathering commitments from stakeholders, and identifying the actions the owner/entrepreneur intends to take. Three lecture hours. Prerequisites: BUS 170, and either MGT 337 or MGT 350.